Instagram has over 1 billion monthly active users 50% of those users are scrolling through their feeds every day. As a result of having so many active users, Instagram uses algorithms to dictate the order of the posts that users see when scrolling. These algorithms are based on specific signals, they prioritise posts, pushing the most relevant ones to the top and giving them the most visibility. Ultimately this has been affecting a lot of users engagement rates, So many posts get lost within the hashtags. So how can you increase your engagement rate?
Since the most recent update to the algorithm, audience loyalty and continual engagement from your followers is more important now than ever before. It’s no longer a case of upload and wait for the likes and comments to roll in, it takes a lot of work if you want to grow your account, it has become more of a community than just a social sharing platform. Which in my opinion is great, but it can take a while to get to grips with this new way of sharing!
When posting the use of prompts within your captions will give you and your followers an opportunity to engage. Open ended questions are a great way to start a conversation. Remember to always go back through your comments and answer any questions your followers may have left for you.
Likewise commenting on other users content will not only help their engagement but it will also potentially boost yours. If you leave interesting and involved comments that are relevant then you may find that some users will look to your profile and return the engagement.
Sure, these algorithms have made it a lot harder for us to get our content seen, but Instagram is doing it for a few pretty good reasons.
Yes you heard me, Instagram has started penalising accounts for many different reasons. It’s no secret that Instagram hates bots or automated content, things like batch following or unfollowing or liking and commenting in such a way that looks spammy.
Instagram is trying to outwit the bots and spam accounts. Which is great but sometimes it can feel a little extreme, and is affecting business and influencers who are trying to grow their social media presence.
These new algorithms limit each user to 500 actions per day. Again this this designed to stop the bots and spam accounts, but recently I have noticed that it is blocking genuine users.
Some users have said that they logged back into those apps again and got banned from all actions on instagram, they could only scroll feeds, no liking or commenting allowed, and some were even banned from posting. Some bans have been just for a few days, others have been weeks. This is the same for those app where you can buy likes and follows, yes you can buy these! Don’t though as most of the likes and follows you but will most likely be from bot and spam accounts.
It looks like I have gone off on a tangent here, but bear with me, all of this does affect your engagement and your reach.
Even if you stop using these apps your ban will be lifted but you may still be shadow banned, so if you use hashtags your posts won’t be seen in those feeds. So it’s probably best to stop using these app all together. Getting banned in any way will affect your engagement and you’ll lose followers as people are not seeing anything from you.
So, now that the use of third party apps are a no go how can you increase your engagement? I’ve put together 6 ways you can increase your engagement organically.
Another way Instagram likes to monitor users is through hashtags, this is a sneaky one as you may not realise at all, unless your looking through each hashtag for your post. If your using the same hashtags over and over again, your likely heading for a shadow ban, and this will affect your reach and engagement.
Here’s some tips!
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